story
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Arts & culture in KM
Using the “story spine” as a means to access unconscious knowledge and understanding [Arts & culture in KM part 5]
The story spine is a remarkably useful way of using the art of creative writing in knowledge management.
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Brain power
Empathy or division? On the science and politics of storytelling
The unique power of story is like a sharp knife. It is neither good nor evil, but can cut both…
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Brain power
Why statistics need narrative in order to stick
Telling stories when communicating can make the speaker appear more warm and trustworthy.
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In the news
Alan Alda on the art of science communication: ‘I want to tell you a story’
Alan Alda is known to many people as the actor in the US television series M.A.S.H and later in The…
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Brain power
Comparing three approaches to assess brand knowledge
The attitudes and behaviours of consumers towards a brand, and ultimately the success of a brand, are influenced by what…