marketing
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Because You Need to Know
Because You Need to Know – Karima Cherif
Karima Cherif promotes strengthening your reach of knowledge management (KM) with communications.
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Book reviews and releases
New knowledge management books (August 2017)
The new books "Proven Practices for Promoting a Knowledge Management Program" and "KNOWledge SUCCESSion" have been launched.
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Brain power
Managers failing to grasp what their customers think
A recent study serves as a wake-up call for managers that customers aren’t happy with what they get, and that…
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Brain power
To persuade, think like the person you want to convince
The always pithy Seth Godin makes the point that many people prefer to argue from the standpoint of their own…
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Brain power
Subliminal messages in advertising (or why ads are like ogres)
What do ads and ogres have in common? (Hint: A popular animated film released in 2001). Recall the part in…
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Brain power
Subliminal messages in advertising (or why ads are like ogres)
What do ads and ogres have in common? (Hint: A popular animated film released in 2001). Recall the part in…
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Brain power
The X Factor: 3 Perspectives on Donald Trump’s Appeal
What is Donald Trump’s secret to getting everyone’s attention? This is the question supporters and critics alike want to know.…
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Brain power
Storytelling theory and research in psychology and marketing
Storytelling is pervasive through life, with people relating to each other in terms of stories. Products and brands can play…
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Brain power
Comparing three approaches to assess brand knowledge
The attitudes and behaviours of consumers towards a brand, and ultimately the success of a brand, are influenced by what…
